RPM Sept-Oct 2019

39 Brand Spotlights Dee Zee A staple brand in the truck accessory market since 1977, Dee Zee’s top-of-the- line products can be found on enthusiast’s rigs, retailers’ shelves, and even as original or dealer-installed equipment by major automakers. Iowa-based, with all-American manufacturing, packaging, warehousing, and shipping, Dee Zee is dedicated to quality sourced materials and homegrown production reinforced by widespread eco- friendly manufacturing processes and recycling initiatives. With a product lineup that includes running boards, nerf bars, truck racks, tool boxes, bumpers, bull bars, brush guards, cargo carriers, and much more, Dee Zee delivers on variety. From weekend warriors to full- time fleet managers, each and every item is designed to be the ultimate in durable, functional, and stylish utility. IRC Iron Cross Automotive Through a combination of state-of-the-art technology and good old-fashioned hard work, Iron Cross manufactures heavy=duty bumpers, running boards, winches, and other truck accessories that promise to look as well as they perform. Proudly sporting a 100% American-made construction, Iron Cross products are crafted in Tulsa, Oklahoma using premium steel and advanced processing techniques. Already retaining a deep application list, the team at Iron Cross has spent the last few years branching out into the Jeep market with a new winch bumper currently in the works for the 2020 Gladiator. A reputation for award winning products boasting a heavy- duty construction and on-trend, aggressive designs, Iron Cross continues to build a strong following among enthusiasts and professionals alike. Fab Fours With a go-big or go-home approach, Fab Fours produces high-quality, visually stunning truck and Jeep ® accessories designed to withstand even the most rugged off-road adventures. Looking as good as they perform, these products are hand finished and hand welded at the company’ South Carolina facility using the latest 3D design software and cutting edge technology. Fab Fours’ bread and butter is top grade replacement bumpers, with the company’s uniquely styled and expertly crafted offerings establishing it as a leader in the segment. Catering to Chevy, GMC, Dodge, Ford, Jeep ® , Toyota, andNissan vehicles, Fab Fours matches every bumper to the body lines of each model truck, guaranteeing an eye- catching style upgrade that plays well with OE designs. With a long line of one-of-a-kind products and builds that continue to delight both enthusiasts and professionals alike, Fab Fours lives up to its reputation for creative ingenuity and high quality engineering. (D37) (F66) (IRC)